Blended.
Purchasing expresses a sense of control over life and satisfies crucial emotional demands. The act of purchase began as a technique to arrange for the satisfaction of physical requirements, but it has since evolved into a dizzying escape route into a different world full of impressions and a chance to embark on an adventure.
The experience of buying is an interrogation between the brand, object and consumer. The invisible barrier, known as the material threshold, contains the internal communication between the three defined previously. The environment acts as a transactional space in which perceptions and emotional responses are contacted; the atmosphere poses to be an ‘experiential property’ a bridge or tangent for receiving the connections. Thus, retail is not only about constructing a relationship between the objects but the morality and purpose of the brand.
The objective of this project is to expand on and reinterpret the figurative language of a transaction by employing it to characterise the streets of Piccadilly, the core and heart of central London.
Visual Manipulation, User-Site Study
Skills: InDesign/AutoCAD/Rhino